Segmenting support for small and medium enterprises

Andrew Atherton, Fergus Lyon

    Research output: Book/ReportCommissioned report

    Abstract

    Segmentation can be defined as the identification of target groups of customers that share activities, attributes, behaviours, conditions or needs. This report examines the nature of segmentation with particular reference to business development services and the Business Link network. The study was commissioned by the Small Business Service’s Research and Evaluation Team, as a project within its research and dissemination project series.

    In order to build a baseline view of current segmentation practice, the study addressed several key questions:

    • What segmentation strategies are being used for the provision of services to SMEs by Business Links and related organisations?
    • What alternative approaches can be identified from the academic and practitioner literatures that may be of relevance?
    • How can segmentation frameworks and strategies be developed and applied?
    • What are the implications for the Small Business Service and Business Links?
    Original languageEnglish
    Place of PublicationUnited Kingdom
    PublisherSmall Business Service, Research and Statistics Division
    Number of pages12
    Publication statusPublished - Sep 2001

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