Segmenting support for small and medium enterprises

Andrew Atherton; Fergus Lyon

Segmenting support for small and medium enterprises

Andrew Atherton
, Fergus Lyon

Research output: Book/Report › Commissioned report

Abstract

Segmentation can be defined as the identification of target groups of customers that share activities, attributes, behaviours, conditions or needs. This report examines the nature of segmentation with particular reference to business development services and the Business Link network. The study was commissioned by the Small Business Service’s Research and Evaluation Team, as a project within its research and dissemination project series.

In order to build a baseline view of current segmentation practice, the study addressed several key questions:

• What segmentation strategies are being used for the provision of services to SMEs by Business Links and related organisations?
• What alternative approaches can be identified from the academic and practitioner literatures that may be of relevance?
• How can segmentation frameworks and strategies be developed and applied?
• What are the implications for the Small Business Service and Business Links?

Original language	English
Place of Publication	United Kingdom
Publisher	Small Business Service, Research and Statistics Division
Number of pages	12
Publication status	Published - Sept 2001

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure

Access to Document

https://webarchive.nationalarchives.gov.uk/20090609050034/http://www.berr.gov.uk/files/file38309.pdf

Cite this

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title = "Segmenting support for small and medium enterprises",

abstract = "Segmentation can be defined as the identification of target groups of customers that share activities, attributes, behaviours, conditions or needs. This report examines the nature of segmentation with particular reference to business development services and the Business Link network. The study was commissioned by the Small Business Service{\textquoteright}s Research and Evaluation Team, as a project within its research and dissemination project series. In order to build a baseline view of current segmentation practice, the study addressed several key questions: • What segmentation strategies are being used for the provision of services to SMEs by Business Links and related organisations? • What alternative approaches can be identified from the academic and practitioner literatures that may be of relevance? • How can segmentation frameworks and strategies be developed and applied? • What are the implications for the Small Business Service and Business Links?",

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AB - Segmentation can be defined as the identification of target groups of customers that share activities, attributes, behaviours, conditions or needs. This report examines the nature of segmentation with particular reference to business development services and the Business Link network. The study was commissioned by the Small Business Service’s Research and Evaluation Team, as a project within its research and dissemination project series. In order to build a baseline view of current segmentation practice, the study addressed several key questions: • What segmentation strategies are being used for the provision of services to SMEs by Business Links and related organisations? • What alternative approaches can be identified from the academic and practitioner literatures that may be of relevance? • How can segmentation frameworks and strategies be developed and applied? • What are the implications for the Small Business Service and Business Links?

M3 - Commissioned report

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PB - Small Business Service, Research and Statistics Division

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ER -

Segmenting support for small and medium enterprises

Abstract

UN SDGs

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