Shock Appeals in Charity Advertising: Audience Interpretations

Kristina Auxtova

Research output: Contribution to conference › Poster › peer-review

Original languageEnglish
Publication statusPublished - 2015
EventSGSSS Business & Management Pathway PhD Colloquium - Aberdeen, United Kingdom
Duration: 9 Apr 2015 → 10 Apr 2015

Conference

ConferenceSGSSS Business & Management Pathway PhD Colloquium
Country/TerritoryUnited Kingdom
CityAberdeen
Period9/04/15 → 10/04/15

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