Shock Appeals in Charity Advertising: Audience Interpretations

Research output: Contribution to conferencePoster

Original languageEnglish
Publication statusPublished - 2015
EventSGSSS Business & Management Pathway PhD Colloquium - Aberdeen, United Kingdom
Duration: 9 Apr 201510 Apr 2015

Conference

ConferenceSGSSS Business & Management Pathway PhD Colloquium
CountryUnited Kingdom
CityAberdeen
Period9/04/1510/04/15

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