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Shock Appeals in Charity Advertising: Audience Interpretations

  • Kristina Auxtova

    Research output: Contribution to conference › Poster › peer-review

    Original languageEnglish
    Publication statusPublished - 2015
    EventSGSSS Business & Management Pathway PhD Colloquium - Aberdeen, United Kingdom
    Duration: 9 Apr 2015 → 10 Apr 2015

    Conference

    ConferenceSGSSS Business & Management Pathway PhD Colloquium
    Country/TerritoryUnited Kingdom
    CityAberdeen
    Period9/04/15 → 10/04/15

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