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Sonic branding of meat- and plant-based foods: The role of timbre
Monin Techawachirakul (Lead / Corresponding author)
,
Abhishek Pathak
, Kosuke Motoki
, Gemma A. Calvert
Research output
:
Contribution to journal
›
Article
›
peer-review
15
Citations (Scopus)
84
Downloads (Pure)
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Keyphrases
Plant-based Foods
100%
Meat-based Food
100%
Sonic Branding
100%
Timbre
100%
Plant Association
33%
Association Study
16%
Food Perception
16%
Gender Stereotypes
16%
Meat
16%
Plant Characteristics
16%
Brand Strategy
16%
Musical Instruments
16%
Sound Symbolism
16%
Implicit Level
16%
Brand Manager
16%
Advertisers
16%
Food Categories
16%
Plant-based Meat
16%
Meat Processing Plant
16%
Perceived Pleasantness
16%
Alternative_food_industry
16%
Food Science
Plant-Based Food
100%
Plant-Based Meat
100%
Food Industry
100%
Meat Alternatives
100%
Food Perception
100%
Food Categories
100%