| Original language | English |
|---|---|
| Title of host publication | Strategic Marketing Management |
| Subtitle of host publication | A Business Process Approach |
| Editors | Luiz Moutinho, Geoff Southern |
| Place of Publication | Andover |
| Publisher | Cengage Learning EMEA |
| ISBN (Print) | 9781844800001 |
| Publication status | Published - 2009 |
Strategic Information Systems
Kevin Grant, David Edgar, P. Duncan
Research output: Chapter in Book/Report/Conference proceeding › Chapter