Sustainability-oriented process innovation and emergent social mission

Szu-Hsin Wu; Sheila Cannon; Paul Coughlan; Aonghus McNabola; Daniele Novara

Sustainability-oriented process innovation and emergent social mission

Szu-Hsin Wu, Sheila Cannon, Paul Coughlan, Aonghus McNabola, Daniele Novara

University of Dundee School of Business

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

In this paper, we explore the question: how does social mission emerge from sustainability-oriented process innovation? Much of the literature on non-profit mission focuses on ‘mission-drift’, when non-profits stray from their mission or overemphasise one particular aspect of mission while neglecting the original mission. This research examines sustainability-oriented process innovation in two non-profit organisations where we extend the frame of evaluation to consider the emergence of unexpected social missions at both sites. We take a constructive perspective on such mission emergence and value the unintended outcomes.

Original language	English
Title of host publication	European Operations Management Association (EurOMA) Conference
Publication status	Published - 2020
Event	European Operations Management Association (EurOMA) Conference - Virtual conference Duration: 28 Jun 2020 → 30 Jun 2020

Conference

Conference	European Operations Management Association (EurOMA) Conference
Period	28/06/20 → 30/06/20

Keywords

Sustainability-oriented Process Innovation
Social Mission
Institutional framework

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Sustainability-oriented process innovation and emergent social mission",

abstract = "In this paper, we explore the question: how does social mission emerge from sustainability-oriented process innovation? Much of the literature on non-profit mission focuses on {\textquoteleft}mission-drift{\textquoteright}, when non-profits stray from their mission or overemphasise one particular aspect of mission while neglecting the original mission. This research examines sustainability-oriented process innovation in two non-profit organisations where we extend the frame of evaluation to consider the emergence of unexpected social missions at both sites. We take a constructive perspective on such mission emergence and value the unintended outcomes.",

keywords = "Sustainability-oriented Process Innovation, Social Mission, Institutional framework",

author = "Szu-Hsin Wu and Sheila Cannon and Paul Coughlan and Aonghus McNabola and Daniele Novara",

year = "2020",

language = "English",

booktitle = "European Operations Management Association (EurOMA) Conference",

note = "European Operations Management Association (EurOMA) Conference ; Conference date: 28-06-2020 Through 30-06-2020",

}

TY - GEN

T1 - Sustainability-oriented process innovation and emergent social mission

AU - Wu, Szu-Hsin

AU - Cannon, Sheila

AU - Coughlan, Paul

AU - McNabola, Aonghus

AU - Novara, Daniele

PY - 2020

Y1 - 2020

N2 - In this paper, we explore the question: how does social mission emerge from sustainability-oriented process innovation? Much of the literature on non-profit mission focuses on ‘mission-drift’, when non-profits stray from their mission or overemphasise one particular aspect of mission while neglecting the original mission. This research examines sustainability-oriented process innovation in two non-profit organisations where we extend the frame of evaluation to consider the emergence of unexpected social missions at both sites. We take a constructive perspective on such mission emergence and value the unintended outcomes.

AB - In this paper, we explore the question: how does social mission emerge from sustainability-oriented process innovation? Much of the literature on non-profit mission focuses on ‘mission-drift’, when non-profits stray from their mission or overemphasise one particular aspect of mission while neglecting the original mission. This research examines sustainability-oriented process innovation in two non-profit organisations where we extend the frame of evaluation to consider the emergence of unexpected social missions at both sites. We take a constructive perspective on such mission emergence and value the unintended outcomes.

KW - Sustainability-oriented Process Innovation

KW - Social Mission

KW - Institutional framework

UR - http://www.euroma-online.org/events/euroma-annual-conferences/

M3 - Conference contribution

BT - European Operations Management Association (EurOMA) Conference

T2 - European Operations Management Association (EurOMA) Conference

Y2 - 28 June 2020 through 30 June 2020

ER -

Sustainability-oriented process innovation and emergent social mission

Abstract

Conference

Keywords

UN SDGs

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