Abstract
In this paper, we explore the question: how does social mission emerge from sustainability-oriented process innovation? Much of the literature on non-profit mission focuses on ‘mission-drift’, when non-profits stray from their mission or overemphasise one particular aspect of mission while neglecting the original mission. This research examines sustainability-oriented process innovation in two non-profit organisations where we extend the frame of evaluation to consider the emergence of unexpected social missions at both sites. We take a constructive perspective on such mission emergence and value the unintended outcomes.
Original language | English |
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Title of host publication | European Operations Management Association (EurOMA) Conference |
Publication status | Published - 2020 |
Event | European Operations Management Association (EurOMA) Conference - Virtual conference Duration: 28 Jun 2020 → 30 Jun 2020 |
Conference
Conference | European Operations Management Association (EurOMA) Conference |
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Period | 28/06/20 → 30/06/20 |
Keywords
- Sustainability-oriented Process Innovation
- Social Mission
- Institutional framework