Targeting Party Supporters, Key Demographics and Undecided Voters

Edward Elder; Jennifer Lees-Marshment; Lisa Chant; Danny Osborne; Justin Savoie; Clifton van der Linden

doi:10.1007/978-3-030-77333-5_5

Targeting Party Supporters, Key Demographics and Undecided Voters

Edward Elder (Lead / Corresponding author)
, Jennifer Lees-Marshment
, Lisa Chant
, Danny Osborne
, Justin Savoie
, Clifton van der Linden

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it outlines how well Labour, National, New Zealand First, the Greens, ACT and the Māori Party’s policy positions aligned with the views of their own supporters, undecided voters as well as key demographics. In doing so, the chapter highlights the importance of key issues and propositions to, as well as other influences on, the electoral success of a political party. The chapter also highlights what this means for the parties and the lessons they need to take from this as they move forward.

Original language	English
Title of host publication	Political Marketing and Management in the 2020 New Zealand General Election
Editors	Edward Elder, Jennifer Lees-Marshment
Place of Publication	Switzerland
Publisher	Palgrave Macmillan
Chapter	5
Pages	57-77
Number of pages	21
Edition	1
ISBN (Electronic)	9783030773335
ISBN (Print)	9783030773328
DOIs	https://doi.org/10.1007/978-3-030-77333-5_5
Publication status	Published - 2021

Publication series

Name	Palgrave Studies in Political Marketing and Management
ISSN (Print)	2946-2614
ISSN (Electronic)	2946-2622

Keywords

Vote compass
Undecided voters
Party suppporters
Demographics

Access to Document

10.1007/978-3-030-77333-5_5

Political Marketing and Management in the 2020 New Zealand General Election
Elder, E. (Editor) & Lees-Marshment, J. (Editor), 2021, 1 ed. Switzerland: Palgrave Macmillan. 186 p. (Palgrave Studies in Political Marketing and Management)
Research output: Book/Report › Book

Cite this

Elder, E., Lees-Marshment, J., Chant, L., Osborne, D., Savoie, J., & van der Linden, C. (2021). Targeting Party Supporters, Key Demographics and Undecided Voters. In E. Elder, & J. Lees-Marshment (Eds.), Political Marketing and Management in the 2020 New Zealand General Election (1 ed., pp. 57-77). (Palgrave Studies in Political Marketing and Management). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-77333-5_5

Elder, Edward ; Lees-Marshment, Jennifer ; Chant, Lisa et al. / Targeting Party Supporters, Key Demographics and Undecided Voters. Political Marketing and Management in the 2020 New Zealand General Election. editor / Edward Elder ; Jennifer Lees-Marshment. 1. ed. Switzerland : Palgrave Macmillan, 2021. pp. 57-77 (Palgrave Studies in Political Marketing and Management).

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abstract = "This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it outlines how well Labour, National, New Zealand First, the Greens, ACT and the Māori Party{\textquoteright}s policy positions aligned with the views of their own supporters, undecided voters as well as key demographics. In doing so, the chapter highlights the importance of key issues and propositions to, as well as other influences on, the electoral success of a political party. The chapter also highlights what this means for the parties and the lessons they need to take from this as they move forward.",

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Elder, E, Lees-Marshment, J, Chant, L, Osborne, D, Savoie, J & van der Linden, C 2021, Targeting Party Supporters, Key Demographics and Undecided Voters. in E Elder & J Lees-Marshment (eds), Political Marketing and Management in the 2020 New Zealand General Election. 1 edn, Palgrave Studies in Political Marketing and Management, Palgrave Macmillan, Switzerland, pp. 57-77. https://doi.org/10.1007/978-3-030-77333-5_5

Targeting Party Supporters, Key Demographics and Undecided Voters. / Elder, Edward (Lead / Corresponding author); Lees-Marshment, Jennifer; Chant, Lisa et al.
Political Marketing and Management in the 2020 New Zealand General Election. ed. / Edward Elder; Jennifer Lees-Marshment. 1. ed. Switzerland: Palgrave Macmillan, 2021. p. 57-77 (Palgrave Studies in Political Marketing and Management).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Targeting Party Supporters, Key Demographics and Undecided Voters

AU - Elder, Edward

AU - Lees-Marshment, Jennifer

AU - Chant, Lisa

AU - Osborne, Danny

AU - Savoie, Justin

AU - van der Linden, Clifton

N1 - Copyright: © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.

PY - 2021

Y1 - 2021

N2 - This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it outlines how well Labour, National, New Zealand First, the Greens, ACT and the Māori Party’s policy positions aligned with the views of their own supporters, undecided voters as well as key demographics. In doing so, the chapter highlights the importance of key issues and propositions to, as well as other influences on, the electoral success of a political party. The chapter also highlights what this means for the parties and the lessons they need to take from this as they move forward.

AB - This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it outlines how well Labour, National, New Zealand First, the Greens, ACT and the Māori Party’s policy positions aligned with the views of their own supporters, undecided voters as well as key demographics. In doing so, the chapter highlights the importance of key issues and propositions to, as well as other influences on, the electoral success of a political party. The chapter also highlights what this means for the parties and the lessons they need to take from this as they move forward.

KW - Vote compass

KW - Undecided voters

KW - Party suppporters

KW - Demographics

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M3 - Chapter (peer-reviewed)

SN - 9783030773328

T3 - Palgrave Studies in Political Marketing and Management

SP - 57

EP - 77

BT - Political Marketing and Management in the 2020 New Zealand General Election

A2 - Elder, Edward

A2 - Lees-Marshment, Jennifer

PB - Palgrave Macmillan

CY - Switzerland

ER -

Elder E, Lees-Marshment J, Chant L, Osborne D, Savoie J, van der Linden C. Targeting Party Supporters, Key Demographics and Undecided Voters. In Elder E, Lees-Marshment J, editors, Political Marketing and Management in the 2020 New Zealand General Election. 1 ed. Switzerland: Palgrave Macmillan. 2021. p. 57-77. (Palgrave Studies in Political Marketing and Management). Epub 2021 Oct 25. doi: 10.1007/978-3-030-77333-5_5

Targeting Party Supporters, Key Demographics and Undecided Voters

Abstract

Publication series

Keywords

Access to Document

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Research output

Political Marketing and Management in the 2020 New Zealand General Election

Cite this