The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship

Fraser Stuart Bruce (Lead / Corresponding author), Seaton Baxter

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Prototyping is a creative activity which usually results in a new product or process. In addition however, when engaged in by teams or groups, it encourages positive interpersonal relationships and strong team coherence. This paper is concerned with this latter activity and is referred to as “prototype as experience” or “experiencing the artefact”. The paper briefly reviews Schrages use of the expressions, “prototypes as hypothesis, marketplace and playground” and elaborates on his notion of “charismodel” as an ideal state in the prototyping process. It also comments on the role of convergence in establishing “unity with diversity” in the team. The paper brings all of this together by expressing the prototyping activity in the form of an “S” curve and relating this to other “S” curves found in organisational dynamics. It concludes with some suggestions of our future intentions to test, by experiment, some of the ideas and speculations in this paper.
Original languageEnglish
Title of host publicationRunning with Scissors
Subtitle of host publication13th International Conference of the European Academy of Design
EditorsLouise Valentine, Joanna Bletcher, Leon Cruickshank
Place of PublicationUnited Kingdom
PublisherTaylor & Francis
Pages137-146
Number of pages10
Volume22
EditionSupplement 1
ISBN (Electronic)9780367330569
DOIs
Publication statusPublished - 2019
Event13th International Conference of the European Academy of Design: Running with Scissors - Dalhousie Building, University of Dundee, Dundee, United Kingdom
Duration: 10 Apr 201912 Apr 2019
Conference number: 13
https://ead2019dundee.com/

Publication series

NameDesign Journal
PublisherTaylor & Francis
ISSN (Print)1460-6925

Conference

Conference13th International Conference of the European Academy of Design
Abbreviated titleEAD Conference
CountryUnited Kingdom
CityDundee
Period10/04/1912/04/19
Internet address

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Keywords

  • Design
  • Prototyping
  • Growth
  • "S" Curves
  • Living Systems

Cite this

Bruce, F. S., & Baxter, S. (2019). The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship. In L. Valentine, J. Bletcher, & L. Cruickshank (Eds.), Running with Scissors: 13th International Conference of the European Academy of Design (Supplement 1 ed., Vol. 22, pp. 137-146). (Design Journal). Taylor & Francis. https://doi.org/10.1080/14606925.2019.1595858