The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship

Fraser Stuart Bruce (Lead / Corresponding author), Seaton Baxter

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Prototyping is a creative activity which usually results in a new product or process. In addition however, when engaged in by teams or groups, it encourages positive interpersonal relationships and strong team coherence. This paper is concerned with this latter activity and is referred to as “prototype as experience” or “experiencing the artefact”. The paper briefly reviews Schrages use of the expressions, “prototypes as hypothesis, marketplace and playground” and elaborates on his notion of “charismodel” as an ideal state in the prototyping process. It also comments on the role of convergence in establishing “unity with diversity” in the team. The paper brings all of this together by expressing the prototyping activity in the form of an “S” curve and relating this to other “S” curves found in organisational dynamics. It concludes with some suggestions of our future intentions to test, by experiment, some of the ideas and speculations in this paper.
    Original languageEnglish
    Title of host publicationRunning with Scissors
    Subtitle of host publication13th International Conference of the European Academy of Design
    EditorsLouise Valentine, Joanna Bletcher, Leon Cruickshank
    Place of PublicationUnited Kingdom
    PublisherTaylor & Francis
    Pages137-146
    Number of pages10
    Volume22
    EditionSupplement 1
    ISBN (Electronic)9780367330569
    DOIs
    Publication statusPublished - 2019
    Event13th International Conference of the European Academy of Design: Running with Scissors - Dalhousie Building, University of Dundee, Dundee, United Kingdom
    Duration: 10 Apr 201912 Apr 2019
    Conference number: 13
    https://ead2019dundee.com/

    Publication series

    NameDesign Journal
    PublisherTaylor & Francis
    ISSN (Print)1460-6925

    Conference

    Conference13th International Conference of the European Academy of Design
    Abbreviated titleEAD Conference
    CountryUnited Kingdom
    CityDundee
    Period10/04/1912/04/19
    Internet address

    Keywords

    • Design
    • Prototyping
    • Growth
    • "S" Curves
    • Living Systems

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