The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship

Fraser Stuart Bruce; Seaton Baxter

doi:10.1080/14606925.2019.1595858

The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship

Fraser Stuart Bruce (Lead / Corresponding author), Seaton Baxter

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

Prototyping is a creative activity which usually results in a new product or process. In addition however, when engaged in by teams or groups, it encourages positive interpersonal relationships and strong team coherence. This paper is concerned with this latter activity and is referred to as “prototype as experience” or “experiencing the artefact”. The paper briefly reviews Schrages use of the expressions, “prototypes as hypothesis, marketplace and playground” and elaborates on his notion of “charismodel” as an ideal state in the prototyping process. It also comments on the role of convergence in establishing “unity with diversity” in the team. The paper brings all of this together by expressing the prototyping activity in the form of an “S” curve and relating this to other “S” curves found in organisational dynamics. It concludes with some suggestions of our future intentions to test, by experiment, some of the ideas and speculations in this paper.

Original language	English
Title of host publication	Running with Scissors
Subtitle of host publication	13th International Conference of the European Academy of Design
Editors	Louise Valentine, Joanna Bletcher, Leon Cruickshank
Place of Publication	United Kingdom
Publisher	Taylor & Francis
Pages	137-146
Number of pages	10
Volume	22
Edition	Supplement 1
ISBN (Electronic)	9780367330569
DOIs	https://doi.org/10.1080/14606925.2019.1595858
Publication status	Published - 2019
Event	13th International Conference of the European Academy of Design: Running with Scissors - Dalhousie Building, University of Dundee, Dundee, United Kingdom Duration: 10 Apr 2019 → 12 Apr 2019 Conference number: 13 https://ead2019dundee.com/

Publication series

Name	Design Journal
Publisher	Taylor & Francis
ISSN (Print)	1460-6925

Conference

Conference	13th International Conference of the European Academy of Design
Abbreviated title	EAD Conference
Country/Territory	United Kingdom
City	Dundee
Period	10/04/19 → 12/04/19
Internet address	https://ead2019dundee.com/

Keywords

Design
Prototyping
Growth
"S" Curves
Living Systems

ASJC Scopus subject areas

Arts and Humanities (miscellaneous)
Computer Graphics and Computer-Aided Design

Access to Document

10.1080/14606925.2019.1595858

Cite this

Bruce, F. S., & Baxter, S. (2019). The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship. In L. Valentine, J. Bletcher, & L. Cruickshank (Eds.), Running with Scissors: 13th International Conference of the European Academy of Design (Supplement 1 ed., Vol. 22, pp. 137-146). (Design Journal). Taylor & Francis. https://doi.org/10.1080/14606925.2019.1595858

Bruce, Fraser Stuart ; Baxter, Seaton. / The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship. Running with Scissors: 13th International Conference of the European Academy of Design. editor / Louise Valentine ; Joanna Bletcher ; Leon Cruickshank. Vol. 22 Supplement 1. ed. United Kingdom : Taylor & Francis, 2019. pp. 137-146 (Design Journal).

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Bruce, FS & Baxter, S 2019, The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship. in L Valentine, J Bletcher & L Cruickshank (eds), Running with Scissors: 13th International Conference of the European Academy of Design. Supplement 1 edn, vol. 22, Design Journal, Taylor & Francis, United Kingdom, pp. 137-146, 13th International Conference of the European Academy of Design, Dundee, United Kingdom, 10/04/19. https://doi.org/10.1080/14606925.2019.1595858

The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship. / Bruce, Fraser Stuart (Lead / Corresponding author); Baxter, Seaton.
Running with Scissors: 13th International Conference of the European Academy of Design. ed. / Louise Valentine; Joanna Bletcher; Leon Cruickshank. Vol. 22 Supplement 1. ed. United Kingdom: Taylor & Francis, 2019. p. 137-146 (Design Journal).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Bruce FS, Baxter S. The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship. In Valentine L, Bletcher J, Cruickshank L, editors, Running with Scissors: 13th International Conference of the European Academy of Design. Supplement 1 ed. Vol. 22. United Kingdom: Taylor & Francis. 2019. p. 137-146. (Design Journal). Epub 2019 May 31. doi: 10.1080/14606925.2019.1595858

The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

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Bruce, Fraser

Cite this

The Contribution of Design and Prototyping to Enhancing Organisational Growth, Management and Entrepreneurship

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Profiles

Bruce, Fraser

Cite this