The critical relation between retail store design and brand innovation

    Research output: Contribution to specialist publicationArticle

    Original languageEnglish
    Number of pages1
    No.2021 NO.6
    Specialist publicationBritish Display Society VM Spotlight Journal
    Publication statusPublished - Nov 2021


    • Design for Business Innovation
    • Retail innovation
    • New Product Development

    ASJC Scopus subject areas

    • General Business,Management and Accounting

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