This study addresses self-categorization theory's contention that stereotype content varies as a function of the comparative context within which a given group is considered. A sample of 5-, 7- and 10-year-old children (n = 192) made judgments about gender ingroup behavior in one of two comparative contexts: either adults of the same sex as self or children of the opposite sex. Specifically, judgments were either of the perceived stereotypicality or central tendency of 12 types of behavior. Both types of judgment were found to differ as a function of comparative context in ways predicted by self-categorization theory. However, contrary to prediction, there was no effect of age on the extent of stereotype variability.