The grounded theory method: popular perceptions of party leaders during the 2010 British general election

Edzia Carvalho, Kristi Winters

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Abstract

The research question at the core of this study examined how people in Britain perceived the leaders of the three main political parties. To answer this question, we collected data from 14 focus groups held during and after the 2010 election campaign in the three nations of Britain. The Qualitative Election Study of Britain was the qualitative dataset generated from the transcripts of these focus groups. We used the grounded theory method to evaluate these data and examine how people viewed the leaders of the three main political parties. This method required reading and categorising the data multiple times to uncover different layers of patterns and codes. Each process of categorisation yielded categories and connections that were more substantive and analytical than the previous iteration. The grounded theory method was the appropriate method to examine popular perceptions of party leaders during the 2010 election campaign as it let us systematically uncover patterns and codes through a process of successive coding; we could analyse the data without preconceptions about what we would find. However, the method was not sufficient to provide deeper and nuanced representations of why people held such views. Therefore, we used discourse analysis to complement the grounded theory method and get the most detail from the data.
Original languageEnglish
Title of host publicationSAGE Research Methods Cases
PublisherSAGE Publications
Number of pages18
DOIs
Publication statusPublished - 2014

Keywords

  • Grounded theory method
  • Qualitative analysis
  • Electoral research

Fingerprint Dive into the research topics of 'The grounded theory method: popular perceptions of party leaders during the 2010 British general election'. Together they form a unique fingerprint.

  • Research Output

    • 3 Article
    • 1 Entry for encyclopedia/dictionary

    The 2015 Qualitative Election Study of Britain

    Winters, K., Carvalho, E. & Oliver, T., 21 Aug 2017, In : Research Data Journal for the Humanities and Social Sciences.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 172 Downloads (Pure)
    Open Access
    File
  • 296 Downloads (Pure)

    The qualitative election study of Britain: qualitative research using focus groups

    Winters, K. & Carvalho, E., 2014, SAGE Research Methods Cases. SAGE Publications

    Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

  • Activities

    • 6 Participation in conference
    • 2 Participation in workshop, seminar, course
    • 1 Public engagement and outreach - media article or participation
    • 1 Invited talk

    Elections, Public Opinion and Parties

    Edzia Carvalho (Speaker)

    9 Sep 201611 Sep 2016

    Activity: Participating in or organising an event typesParticipation in conference

    Elections, Public Opinion and Parties

    Edzia Carvalho (Speaker)

    9 Sep 201611 Sep 2016

    Activity: Participating in or organising an event typesParticipation in conference

    From Transparency to Replication in Qualitative Inference: Guidelines and Tools

    Edzia Carvalho (Speaker)

    24 May 2016

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

    Cite this