The Impact of Market Research on Political Decisions and Leadership: Practitioners’ Perspectives

Jennifer Lees-Marshment (Lead / Corresponding author)

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationPolitical Marketing in Canada
    EditorsAlex Marland, Thierry Giasson, Jennifer Lees-Marshment
    Place of PublicationVancouver
    PublisherUniversity of British Columbia
    Chapter6
    Pages91-106
    Number of pages16
    ISBN (Electronic)9780774822305
    ISBN (Print)9780774822282
    Publication statusPublished - 2012

    Publication series

    NameCommunication, Strategy, and Politics

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