The Impact of Market Research on Political Decisions and Leadership: Practitioners’ Perspectives

Jennifer Lees-Marshment (Lead / Corresponding author)

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationPolitical Marketing in Canada
EditorsAlex Marland, Thierry Giasson, Jennifer Lees-Marshment
Place of PublicationVancouver
PublisherUniversity of British Columbia
Number of pages16
ISBN (Electronic)9780774822305
ISBN (Print)9780774822282
Publication statusPublished - 2012

Publication series

NameCommunication, Strategy, and Politics

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