The Impact of Market Research on Political Decisions and Leadership: Practitioners’ Perspectives

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Political Marketing in Canada
Editors	Alex Marland, Thierry Giasson, Jennifer Lees-Marshment
Place of Publication	Vancouver
Publisher	University of British Columbia
Chapter	6
Pages	91-106
Number of pages	16
ISBN (Electronic)	9780774822305
ISBN (Print)	9780774822282
Publication status	Published - 2012

Name	Communication, Strategy, and Politics

Cite this

@inbook{acf425b6a3d141d3b29bc7f37afdedb7,

title = "The Impact of Market Research on Political Decisions and Leadership: Practitioners{\textquoteright} Perspectives",

author = "Jennifer Lees-Marshment",

note = "Copyright: {\textcopyright} 2011 UBC Press.",

year = "2012",

language = "English",

isbn = "9780774822282",

series = "Communication, Strategy, and Politics",

publisher = "University of British Columbia",

pages = "91--106",

editor = "Alex Marland and Thierry Giasson and Jennifer Lees-Marshment",

booktitle = "Political Marketing in Canada",

}

The Impact of Market Research on Political Decisions and Leadership: Practitioners’ Perspectives. / Lees-Marshment, Jennifer (Lead / Corresponding author).
Political Marketing in Canada. ed. / Alex Marland; Thierry Giasson; Jennifer Lees-Marshment. Vancouver: University of British Columbia, 2012. p. 91-106 (Communication, Strategy, and Politics).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - The Impact of Market Research on Political Decisions and Leadership

T2 - Practitioners’ Perspectives

AU - Lees-Marshment, Jennifer

PY - 2012

Y1 - 2012

UR - https://www.ubcpress.ca/political-marketing-in-canada

M3 - Chapter (peer-reviewed)

SN - 9780774822282

T3 - Communication, Strategy, and Politics

SP - 91

EP - 106

BT - Political Marketing in Canada

A2 - Marland, Alex

A2 - Giasson, Thierry

A2 - Lees-Marshment, Jennifer

PB - University of British Columbia

CY - Vancouver

ER -