The impact of political marketing on the well-being of society

Jennifer Lees-Marshment, Edward Elder, Joyce Manyo

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    1 Citation (Scopus)


    This chapter discusses the impact of marketing in politics on the well-being of society. It explores the divergent impact of political marketing on policy, leadership, fairness, citizenship, honesty and global responsibility by discussing historical and contemporary examples from established and developing democracies. It proposes best practices that, if followed, will maximise marketing’s positive impact. It concludes that business schools need to focus more attention on the influence of marketing in politics, conducting research that identifies both problematic and positive practices and teaching students about the impact of marketing in this important area of society.
    Original languageEnglish
    Title of host publicationThe Routledge Companion To Marketing And Society
    EditorsKrzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan
    Place of PublicationLondon
    Number of pages14
    ISBN (Electronic)9781000640915, 9781003028079
    ISBN (Print)9780367463083
    Publication statusPublished - 25 Aug 2022

    ASJC Scopus subject areas

    • General Economics,Econometrics and Finance
    • General Business,Management and Accounting


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