The impact of political marketing on the well-being of society

Jennifer Lees-Marshment; Edward Elder; Joyce Manyo

doi:10.4324/9781003028079-26

The impact of political marketing on the well-being of society

Jennifer Lees-Marshment, Edward Elder, Joyce Manyo

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

1 Citation (Scopus)

Abstract

This chapter discusses the impact of marketing in politics on the well-being of society. It explores the divergent impact of political marketing on policy, leadership, fairness, citizenship, honesty and global responsibility by discussing historical and contemporary examples from established and developing democracies. It proposes best practices that, if followed, will maximise marketing’s positive impact. It concludes that business schools need to focus more attention on the influence of marketing in politics, conducting research that identifies both problematic and positive practices and teaching students about the impact of marketing in this important area of society.

Original language	English
Title of host publication	The Routledge Companion To Marketing And Society
Editors	Krzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan
Place of Publication	London
Publisher	Routledge
Chapter	21
Pages	329-342
Number of pages	14
Edition	1
ISBN (Electronic)	9781000640915, 9781003028079
ISBN (Print)	9780367463083
DOIs	https://doi.org/10.4324/9781003028079-26
Publication status	Published - 25 Aug 2022

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

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10.4324/9781003028079-26

Cite this

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The impact of political marketing on the well-being of society. / Lees-Marshment, Jennifer; Elder, Edward; Manyo, Joyce.
The Routledge Companion To Marketing And Society. ed. / Krzysztof Kubacki; Lukas Parker; Christine Domegan; Linda Brennan. 1. ed. London: Routledge, 2022. p. 329-342.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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The impact of political marketing on the well-being of society

Abstract

ASJC Scopus subject areas

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