Abstract
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Original language | English |
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Place of Publication | London |
Publisher | Palgrave Macmillan |
Number of pages | 259 |
ISBN (Electronic) | 9780230299511 |
ISBN (Print) | 9780230537774, 9781137516428 |
DOIs | |
Publication status | Published - 29 Mar 2011 |
Keywords
- authenticity
- democracy
- development
- interview
- marketing
- strategy
ASJC Scopus subject areas
- General Social Sciences
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
- General Arts and Humanities