The political marketing game

    Research output: Book/ReportBook

    44 Citations (Scopus)

    Abstract

    The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

    Original languageEnglish
    Place of PublicationLondon
    PublisherPalgrave Macmillan
    Number of pages259
    ISBN (Electronic)9780230299511
    ISBN (Print)9780230537774, 9781137516428
    DOIs
    Publication statusPublished - 29 Mar 2011

    Keywords

    • authenticity
    • democracy
    • development
    • interview
    • marketing
    • strategy

    ASJC Scopus subject areas

    • General Social Sciences
    • General Economics,Econometrics and Finance
    • General Business,Management and Accounting
    • General Arts and Humanities

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