The political marketing game

Jennifer Lees-Marshment

doi:10.1057/9780230299511

The political marketing game

Jennifer Lees-Marshment

Research output: Book/Report › Book

50 Citations (Scopus)

Abstract

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Original language	English
Place of Publication	London
Publisher	Palgrave Macmillan
Number of pages	259
ISBN (Electronic)	9780230299511
ISBN (Print)	9780230537774, 9781137516428
DOIs	https://doi.org/10.1057/9780230299511
Publication status	Published - 29 Mar 2011

Keywords

authenticity
democracy
development
interview
marketing
strategy

ASJC Scopus subject areas

General Social Sciences
General Economics,Econometrics and Finance
General Business,Management and Accounting
General Arts and Humanities

Access to Document

10.1057/9780230299511

Cite this

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publisher = "Palgrave Macmillan",

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KW - democracy

KW - development

KW - interview

KW - marketing

KW - strategy

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DO - 10.1057/9780230299511

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PB - Palgrave Macmillan

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The political marketing game

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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