The qualitative election study of Britain: qualitative research using focus groups

Kristi Winters, Edzia Carvalho

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Abstract

Qualitative Election Study of Britain was a qualitative investigation into people's political attitudes before and after their vote choice for the 2010 general election. We provide a close examination of the leaders evaluation component of this much larger study to present our recommendations for good research design. By ‘research design’, we refer to the entire research process: from development of the research question through to reporting the results of the data analysis. Using the leaders' evaluation component of the Qualitative Election Study of Britain as the research question, we explain and clarify the various aspects of a research design and provide examples of good research practice.
Original languageEnglish
Title of host publicationSAGE Research Methods Cases
PublisherSAGE Publications
ISBN (Electronic) 9781473946897
DOIs
Publication statusPublished - 2014

Keywords

  • Focus groups
  • Qualitative analysis
  • Electoral research

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