The qualitative election study of Britain

qualitative research using focus groups

Kristi Winters, Edzia Carvalho

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Abstract

Qualitative Election Study of Britain was a qualitative investigation into people's political attitudes before and after their vote choice for the 2010 general election. We provide a close examination of the leaders evaluation component of this much larger study to present our recommendations for good research design. By ‘research design’, we refer to the entire research process: from development of the research question through to reporting the results of the data analysis. Using the leaders' evaluation component of the Qualitative Election Study of Britain as the research question, we explain and clarify the various aspects of a research design and provide examples of good research practice.
Original languageEnglish
Title of host publicationSAGE Research Methods Cases
PublisherSAGE Publications
ISBN (Electronic) 9781473946897
DOIs
Publication statusPublished - 2014

Fingerprint

election research
research focus
research planning
qualitative research
leader
Group
political attitude
research practice
research process
evaluation
voter
data analysis
election
examination

Keywords

  • Focus groups
  • Qualitative analysis
  • Electoral research

Cite this

Winters, Kristi ; Carvalho, Edzia. / The qualitative election study of Britain : qualitative research using focus groups. SAGE Research Methods Cases. SAGE Publications, 2014.
@inbook{604ab6cedb19422bb67598415ebb60e1,
title = "The qualitative election study of Britain: qualitative research using focus groups",
abstract = "Qualitative Election Study of Britain was a qualitative investigation into people's political attitudes before and after their vote choice for the 2010 general election. We provide a close examination of the leaders evaluation component of this much larger study to present our recommendations for good research design. By ‘research design’, we refer to the entire research process: from development of the research question through to reporting the results of the data analysis. Using the leaders' evaluation component of the Qualitative Election Study of Britain as the research question, we explain and clarify the various aspects of a research design and provide examples of good research practice.",
keywords = "Focus groups, Qualitative analysis, Electoral research",
author = "Kristi Winters and Edzia Carvalho",
year = "2014",
doi = "10.4135/978144627305013509945",
language = "English",
booktitle = "SAGE Research Methods Cases",
publisher = "SAGE Publications",
address = "United Kingdom",

}

The qualitative election study of Britain : qualitative research using focus groups. / Winters, Kristi; Carvalho, Edzia.

SAGE Research Methods Cases. SAGE Publications, 2014.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

TY - CHAP

T1 - The qualitative election study of Britain

T2 - qualitative research using focus groups

AU - Winters, Kristi

AU - Carvalho, Edzia

PY - 2014

Y1 - 2014

N2 - Qualitative Election Study of Britain was a qualitative investigation into people's political attitudes before and after their vote choice for the 2010 general election. We provide a close examination of the leaders evaluation component of this much larger study to present our recommendations for good research design. By ‘research design’, we refer to the entire research process: from development of the research question through to reporting the results of the data analysis. Using the leaders' evaluation component of the Qualitative Election Study of Britain as the research question, we explain and clarify the various aspects of a research design and provide examples of good research practice.

AB - Qualitative Election Study of Britain was a qualitative investigation into people's political attitudes before and after their vote choice for the 2010 general election. We provide a close examination of the leaders evaluation component of this much larger study to present our recommendations for good research design. By ‘research design’, we refer to the entire research process: from development of the research question through to reporting the results of the data analysis. Using the leaders' evaluation component of the Qualitative Election Study of Britain as the research question, we explain and clarify the various aspects of a research design and provide examples of good research practice.

KW - Focus groups

KW - Qualitative analysis

KW - Electoral research

U2 - 10.4135/978144627305013509945

DO - 10.4135/978144627305013509945

M3 - Entry for encyclopedia/dictionary

BT - SAGE Research Methods Cases

PB - SAGE Publications

ER -