| Original language | English |
|---|---|
| Title of host publication | SAGE Research Methods Cases |
| Publisher | SAGE Publications |
| ISBN (Electronic) | 9781473946897 |
| DOIs | |
| Publication status | Published - 2014 |
Abstract
Qualitative Election Study of Britain was a qualitative investigation into people's political attitudes before and after their vote choice for the 2010 general election. We provide a close examination of the leaders evaluation component of this much larger study to present our recommendations for good research design. By ‘research design’, we refer to the entire research process: from development of the research question through to reporting the results of the data analysis. Using the leaders' evaluation component of the Qualitative Election Study of Britain as the research question, we explain and clarify the various aspects of a research design and provide examples of good research practice.
Fingerprint
election research
research focus
research planning
qualitative research
leader
Group
political attitude
research practice
research process
evaluation
voter
data analysis
election
examination
Keywords
- Focus groups
- Qualitative analysis
- Electoral research
Cite this
Winters, K., & Carvalho, E. (2014). The qualitative election study of Britain: qualitative research using focus groups. In SAGE Research Methods Cases SAGE Publications. https://doi.org/10.4135/978144627305013509945
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Winters, K & Carvalho, E 2014, The qualitative election study of Britain: qualitative research using focus groups. in SAGE Research Methods Cases. SAGE Publications. https://doi.org/10.4135/978144627305013509945
The qualitative election study of Britain : qualitative research using focus groups. / Winters, Kristi; Carvalho, Edzia.
SAGE Research Methods Cases. SAGE Publications, 2014.Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary
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Winters K, Carvalho E. The qualitative election study of Britain: qualitative research using focus groups. In SAGE Research Methods Cases. SAGE Publications. 2014 https://doi.org/10.4135/978144627305013509945