The Regulatory Perspective vs. Offensive Advertising: A Content Analysis

Kristina Auxtova, Mary Brennan

Research output: Contribution to conferencePoster

Original languageEnglish
Publication statusPublished - 2016
EventAMA Marketing and Public Policy Conference - San Luis Obispo, CA, United States
Duration: 23 Jun 201625 Jun 2016

Conference

ConferenceAMA Marketing and Public Policy Conference
CountryUnited States
CitySan Luis Obispo, CA
Period23/06/1625/06/16

Cite this

Auxtova, K., & Brennan, M. (2016). The Regulatory Perspective vs. Offensive Advertising: A Content Analysis. Poster session presented at AMA Marketing and Public Policy Conference, San Luis Obispo, CA, United States.