The Value of Uncertainty in the Business and Management Curriculum

Radka Newton, Yujia Huang

    Research output: Contribution to conferencePaperpeer-review

    51 Downloads (Pure)


    Curriculum in business schools has traditionally been focused on linear analytical skills(Dunne and Martin, 2006; Glen, Suciu, and Baughn, 2014) and this research directlyaddresses the need to update the values of business school curricula by incorporatinga more creative and holistic approach to today’s global challenges that are usually verycomplex and require a more creative lens and ability to deal with uncertainty. Designthinking has continually been trying to bring creative vibe to the rigid business world(Liedtka, 2010) and the place of design education in business school has subsequentlybecome an important contribution to this debate.

    This research paper reflects on a three-year iterative process of curriculum develop-ment run by a multidisciplinary academic team from Lancaster University Contempo-rary Institute of Art (LICA) and Lancaster University Management School (LUMS)supported by the engagement of the local business community. 

    Original languageEnglish
    Number of pages4
    Publication statusPublished - 2020
    EventFutureDesignEd 2020: Updating values - San Marino, Italy
    Duration: 16 Jan 202017 Jan 2020


    ConferenceFutureDesignEd 2020: Updating values
    CitySan Marino
    Internet address


    • Design Thinking
    • Design Education
    • Pedagogy Innovation
    • Teaching Tool Design
    • Design for Business


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