‘The wee outfit that decked IBM’: ‘manufacturing’ strategic change and leadership in the ‘cash’

Graeme Martin, Tom Riddell

Research output: Contribution to journalArticle

Abstract

The article provides a case study of turnaround at the NCR company in Dundee, from a position of near closure in 1980 to its current market leadership.

It illustrates the components of leadership needed for successful change.

It emphasizes the business context and strategic decisions as well as the personal characteristics of leadership.

Original languageEnglish
Pages (from-to)3-25
Number of pages23
JournalStrategic Change
Volume5
Issue number1
DOIs
Publication statusPublished - Jan 1996

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