Theory in social marketing

Gerard Hastings, Abraham Brown, Thomas Boysen Anker

    Research output: Chapter in Book/Report/Conference proceedingChapter

    4 Citations (Scopus)
    Original languageEnglish
    Title of host publicationMarketing Theory
    Subtitle of host publicationA Student Text
    EditorsMichael J. Baker, Michael Saren
    PublisherSAGE Publications
    Chapter15
    Pages330-344
    Number of pages15
    Edition2
    ISBN (Electronic)9781446280096
    ISBN (Print)9781849204651
    DOIs
    Publication statusPublished - 2010

    ASJC Scopus subject areas

    • General Social Sciences

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