Theory in social marketing

Gerard Hastings, Abraham Brown, Thomas Boysen Anker

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing Theory
Subtitle of host publication	A Student Text
Editors	Michael J. Baker, Michael Saren
Publisher	SAGE Publications
Chapter	15
Pages	330-344
Number of pages	15
Edition	2
ISBN (Electronic)	9781446280096
ISBN (Print)	9781849204651
DOIs	https://doi.org/10.4135/9781446280096.n15
Publication status	Published - 2010

ASJC Scopus subject areas

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