Theory in social marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing Theory
Subtitle of host publication	A Student Text
Editors	Michael J. Baker, Michael Saren
Publisher	SAGE Publications
Chapter	15
Pages	330-344
Number of pages	15
Edition	2
ISBN (Electronic)	9781446280096
ISBN (Print)	9781849204651
DOIs	https://doi.org/10.4135/9781446280096.n15
Publication status	Published - 2010

ASJC Scopus subject areas

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title = "Theory in social marketing",

author = "Gerard Hastings and Abraham Brown and Anker, \{Thomas Boysen\}",

year = "2010",

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language = "English",

isbn = "9781849204651",

pages = "330--344",

editor = "Baker, \{Michael J.\} and Michael Saren",

booktitle = "Marketing Theory",

publisher = "SAGE Publications",

address = "United Kingdom",

edition = "2",

}

TY - CHAP

T1 - Theory in social marketing

AU - Hastings, Gerard

AU - Brown, Abraham

AU - Anker, Thomas Boysen

PY - 2010

Y1 - 2010

UR - https://www.scopus.com/pages/publications/84911187004

U2 - 10.4135/9781446280096.n15

DO - 10.4135/9781446280096.n15

M3 - Chapter

AN - SCOPUS:84911187004

SN - 9781849204651

SP - 330

EP - 344

BT - Marketing Theory

A2 - Baker, Michael J.

A2 - Saren, Michael

PB - SAGE Publications

ER -