Transforming for action: drawing marketers as a technique to inspire students to aspire to become more responsible

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationBusiness Education in the 21st Century
    Subtitle of host publicationDeveloping Discipline Competencies and Transformation Capabilities by Designing for Knowledges, Values and Action
    EditorsEleri Rosier, Adam Lindgreen, Antonia Erz, Ben Marder, Sylvia von Wallpach
    Place of PublicationSurrey, UK
    PublisherEdward Elgar Publishing
    Pages104 - 131
    Number of pages27
    ISBN (Electronic)9781802202694
    ISBN (Print)9781802202687
    Publication statusPublished - 10 Jun 2024

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