Transforming for action: drawing marketers as a technique to inspire students to aspire to become more responsible

Kristina Auxtova; Daniel Clarke; Stephanie Schreven

doi:10.4337/9781802202694.00013

Transforming for action: drawing marketers as a technique to inspire students to aspire to become more responsible

Kristina Auxtova
, Daniel Clarke
, Stephanie Schreven

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Business Education in the 21st Century
Subtitle of host publication	Developing Discipline Competencies and Transformation Capabilities by Designing for Knowledges, Values and Action
Editors	Eleri Rosier, Adam Lindgreen, Antonia Erz, Ben Marder, Sylvia von Wallpach
Place of Publication	Surrey, UK
Publisher	Edward Elgar Publishing
Chapter	7
Pages	104 - 131
Number of pages	27
ISBN (Electronic)	9781802202694
ISBN (Print)	9781802202687
DOIs	https://doi.org/10.4337/9781802202694.00013
Publication status	Published - 10 Jun 2024

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10.4337/9781802202694.00013

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Auxtova, K., Clarke, D., & Schreven, S. (2024). Transforming for action: drawing marketers as a technique to inspire students to aspire to become more responsible. In E. Rosier, A. Lindgreen, A. Erz, B. Marder, & S. von Wallpach (Eds.), Business Education in the 21st Century: Developing Discipline Competencies and Transformation Capabilities by Designing for Knowledges, Values and Action (pp. 104 - 131). Edward Elgar Publishing. https://doi.org/10.4337/9781802202694.00013

Auxtova, Kristina ; Clarke, Daniel ; Schreven, Stephanie. / Transforming for action : drawing marketers as a technique to inspire students to aspire to become more responsible. Business Education in the 21st Century: Developing Discipline Competencies and Transformation Capabilities by Designing for Knowledges, Values and Action. editor / Eleri Rosier ; Adam Lindgreen ; Antonia Erz ; Ben Marder ; Sylvia von Wallpach. Surrey, UK : Edward Elgar Publishing, 2024. pp. 104 - 131

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author = "Kristina Auxtova and Daniel Clarke and Stephanie Schreven",

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Auxtova, K, Clarke, D & Schreven, S 2024, Transforming for action: drawing marketers as a technique to inspire students to aspire to become more responsible. in E Rosier, A Lindgreen, A Erz, B Marder & S von Wallpach (eds), Business Education in the 21st Century: Developing Discipline Competencies and Transformation Capabilities by Designing for Knowledges, Values and Action. Edward Elgar Publishing, Surrey, UK, pp. 104 - 131. https://doi.org/10.4337/9781802202694.00013

Transforming for action: drawing marketers as a technique to inspire students to aspire to become more responsible. / Auxtova, Kristina; Clarke, Daniel ; Schreven, Stephanie.
Business Education in the 21st Century: Developing Discipline Competencies and Transformation Capabilities by Designing for Knowledges, Values and Action. ed. / Eleri Rosier; Adam Lindgreen; Antonia Erz; Ben Marder; Sylvia von Wallpach. Surrey, UK: Edward Elgar Publishing, 2024. p. 104 - 131.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Transforming for action

T2 - drawing marketers as a technique to inspire students to aspire to become more responsible

AU - Auxtova, Kristina

AU - Clarke, Daniel

AU - Schreven, Stephanie

PY - 2024/6/10

Y1 - 2024/6/10

UR - https://www.e-elgar.com/shop/gbp/business-education-in-the-21st-century-9781802202687.html

U2 - 10.4337/9781802202694.00013

DO - 10.4337/9781802202694.00013

M3 - Chapter (peer-reviewed)

SN - 9781802202687

SP - 104

EP - 131

BT - Business Education in the 21st Century

A2 - Rosier, Eleri

A2 - Lindgreen, Adam

A2 - Erz, Antonia

A2 - Marder, Ben

A2 - von Wallpach, Sylvia

PB - Edward Elgar Publishing

CY - Surrey, UK

ER -

Auxtova K, Clarke D , Schreven S. Transforming for action: drawing marketers as a technique to inspire students to aspire to become more responsible. In Rosier E, Lindgreen A, Erz A, Marder B, von Wallpach S, editors, Business Education in the 21st Century: Developing Discipline Competencies and Transformation Capabilities by Designing for Knowledges, Values and Action. Surrey, UK: Edward Elgar Publishing. 2024. p. 104 - 131 doi: 10.4337/9781802202694.00013

Transforming for action: drawing marketers as a technique to inspire students to aspire to become more responsible

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