Abstract
The theory of planned behaviour (TPB) was employed to investigate infant feeding intentions and subsequent behaviour in women from selected areas of economic hardship in the UK. Underlying beliefs were examined in order to inform future interventions aimed at increasing breastfeeding uptake among women living in such areas, which is associated with low rates of breastfeeding.
Original language | English |
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Pages (from-to) | 379-403 |
Number of pages | 25 |
Journal | British Journal of Health Psychology |
Volume | 14 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2009 |