Using an extended theory of planned behaviour to inform interventions aimed at increasing breastfeeding uptake in primiparas experiencing material deprivation

Brian McMillan, Mark Conner, Josephine Green, Lisa Dyson, Mary Renfrew, Mike Woolridge

    Research output: Contribution to journalArticlepeer-review

    34 Citations (Scopus)

    Abstract

    The theory of planned behaviour (TPB) was employed to investigate infant feeding intentions and subsequent behaviour in women from selected areas of economic hardship in the UK. Underlying beliefs were examined in order to inform future interventions aimed at increasing breastfeeding uptake among women living in such areas, which is associated with low rates of breastfeeding.
    Original languageEnglish
    Pages (from-to)379-403
    Number of pages25
    JournalBritish Journal of Health Psychology
    Volume14
    Issue number2
    DOIs
    Publication statusPublished - 2009

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