Using Social Media for Opportunity Exploration in Social Entrepreneurial Ventures

Jihye Kim; Nicolas Li; Dhruba Borah

doi:10.5465/AMPROC.2024.13574abstract

Abstract

We use an exploratory research design involving multiple case studies in South Korea to explain how the use of social media facilitate opportunity exploration and exploitation in social entrepreneurial ventures. This study advances research on social media by proposing a novel categorisation of social media use in social entrepreneurial ventures for exchanging resources with external stakeholders. Specifically, we found that social media is used by social entrepreneurial ventures for the inbound transfer of resources through scanning, sourcing and acquiring as well as the outbound transfer of resources through revealing, signalling, selling and disseminating. Lastly, our findings also unveil some challenges for SEVs to use SM, understanding of which offer significant practical implications.

Original language	English
Journal	Academy of Management Proceedings
Volume	1
DOIs	https://doi.org/10.5465/AMPROC.2024.13574abstract
Publication status	Published - 7 Sept 2024
Event	The 84th Annual Meeting of the Academy of Management: Innovating for the Future - Policy, Purpose, and Organizations - Chicago, United States Duration: 9 Aug 2024 → 13 Aug 2024 Conference number: 84 https://aom.org/events/annual-meeting/past-annual-meetings/2024-innovating-for-the-future-policy-purpose-and-organizations

Keywords

AOM Annual Meeting Proceedings 2024
AOM Chicago 2024
Social Issues in Management

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10.5465/AMPROC.2024.13574abstract

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title = "Using Social Media for Opportunity Exploration in Social Entrepreneurial Ventures",

abstract = "We use an exploratory research design involving multiple case studies in South Korea to explain how the use of social media facilitate opportunity exploration and exploitation in social entrepreneurial ventures. This study advances research on social media by proposing a novel categorisation of social media use in social entrepreneurial ventures for exchanging resources with external stakeholders. Specifically, we found that social media is used by social entrepreneurial ventures for the inbound transfer of resources through scanning, sourcing and acquiring as well as the outbound transfer of resources through revealing, signalling, selling and disseminating. Lastly, our findings also unveil some challenges for SEVs to use SM, understanding of which offer significant practical implications.",

keywords = "AOM Annual Meeting Proceedings 2024, AOM Chicago 2024, Social Issues in Management",

author = "Jihye Kim and Nicolas Li and Dhruba Borah",

note = "Copyright of Academy of Management Journal is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder{\textquoteright}s express written permission. However, users may print, download, or email articles for individual use.; The 84th Annual Meeting of the Academy of Management : Innovating for the Future - Policy, Purpose, and Organizations, AOM 2024: Chicago ; Conference date: 09-08-2024 Through 13-08-2024",

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doi = "10.5465/AMPROC.2024.13574abstract",

language = "English",

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AU - Kim, Jihye

AU - Li, Nicolas

AU - Borah, Dhruba

N1 - Conference code: 84

PY - 2024/9/7

Y1 - 2024/9/7

N2 - We use an exploratory research design involving multiple case studies in South Korea to explain how the use of social media facilitate opportunity exploration and exploitation in social entrepreneurial ventures. This study advances research on social media by proposing a novel categorisation of social media use in social entrepreneurial ventures for exchanging resources with external stakeholders. Specifically, we found that social media is used by social entrepreneurial ventures for the inbound transfer of resources through scanning, sourcing and acquiring as well as the outbound transfer of resources through revealing, signalling, selling and disseminating. Lastly, our findings also unveil some challenges for SEVs to use SM, understanding of which offer significant practical implications.

AB - We use an exploratory research design involving multiple case studies in South Korea to explain how the use of social media facilitate opportunity exploration and exploitation in social entrepreneurial ventures. This study advances research on social media by proposing a novel categorisation of social media use in social entrepreneurial ventures for exchanging resources with external stakeholders. Specifically, we found that social media is used by social entrepreneurial ventures for the inbound transfer of resources through scanning, sourcing and acquiring as well as the outbound transfer of resources through revealing, signalling, selling and disseminating. Lastly, our findings also unveil some challenges for SEVs to use SM, understanding of which offer significant practical implications.

KW - AOM Annual Meeting Proceedings 2024

KW - AOM Chicago 2024

KW - Social Issues in Management

U2 - 10.5465/AMPROC.2024.13574abstract

DO - 10.5465/AMPROC.2024.13574abstract

M3 - Meeting abstract

SN - 0065-0668

VL - 1

JO - Academy of Management Proceedings

JF - Academy of Management Proceedings

T2 - The 84th Annual Meeting of the Academy of Management

Y2 - 9 August 2024 through 13 August 2024

ER -

Using Social Media for Opportunity Exploration in Social Entrepreneurial Ventures

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