Warming up to sustainability: Gender stereotyping in paper-bottled alcohol

Ganesh  Honnur; Gemma A. Calvert; Monin Techawachirakul; Abhishek Pathak

Warming up to sustainability: Gender stereotyping in paper-bottled alcohol

Ganesh Honnur, Gemma A. Calvert, Monin Techawachirakul, Abhishek Pathak

Management and Marketing

Research output: Contribution to specialist publication › Article

Abstract

Alcohol companies are embracing sustainability by shifting from glass to paper-based packaging.

Alcohol companies are embracing eco-friendly initiatives to appeal to modern consumers who increasingly prioritize sustainability practices. The shift from glass-based to paper-based packaging is gaining momentum.

Original language	English
Specialist publication	WARC Exclusive
Publication status	Published - Apr 2025

Cite this

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title = "Warming up to sustainability: Gender stereotyping in paper-bottled alcohol",

abstract = "Alcohol companies are embracing sustainability by shifting from glass to paper-based packaging. Alcohol companies are embracing eco-friendly initiatives to appeal to modern consumers who increasingly prioritize sustainability practices. The shift from glass-based to paper-based packaging is gaining momentum. ",

author = "Ganesh Honnur and Calvert, {Gemma A.} and Monin Techawachirakul and Abhishek Pathak",

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AU - Pathak, Abhishek

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Warming up to sustainability: Gender stereotyping in paper-bottled alcohol

Abstract

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