Watching me watching you: Black women in Britain on YouTube

Francesca Sobande

    Research output: Contribution to journalArticlepeer-review

    17 Citations (Scopus)


    YouTube and video bloggers (vloggers) have been a source of academic interest, yet few studies explore the representation or experiences of Black women on YouTube. The video blogs (vlogs) of Black women yield symbolic digital resources which young Black women may engage with in self-exploratory, self-educating, resistant and collective ways. This article reflects on 21 in-depth interviews with young Black women in Britain, aged 19–33 years. It addresses how their engagement with Black women’s vlogs intersects with identity and ideological work, including participation in Black digital diasporic dynamics. Influenced by research about Black women and media culture, resistant YouTube activity, as well as race and everyday uses of celebrity, this article explores the YouTube usage of young Black women in Britain, while reflecting on what this reveals about their lives in the early 21st century. This article forms part of ‘On the Move’, a special issue marking the twentieth anniversary of the European Journal of Cultural Studies.

    Original languageEnglish
    Pages (from-to)655-671
    Number of pages17
    JournalEuropean Journal of Cultural Studies
    Issue number6
    Early online date20 Nov 2017
    Publication statusPublished - 2017


    • Black
    • diaspora
    • digital
    • identity
    • intersectionality
    • media
    • race
    • reflexivity
    • vloggers
    • YouTube

    ASJC Scopus subject areas

    • Cultural Studies
    • Education
    • Arts and Humanities (miscellaneous)


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