Abstract
Credibility is closely related to trustfulness, reliability, accuracy, authority, bias and quality. There is a strong correlation between credibility of content and its believability [1,2]. Previous studies have identified a number of features impacting on users' assessments of website credibility. In our study, a randomized controlled experiment was carried out with 92 students to investigate the effect of high and low credibility in a website promoting healthy living on the user's behaviour and attitude to exercise. Students allocated to the credible version of the website used it for significantly longer. We believe this demonstrates the importance of designing credible interventions in order to maximise participant exposure.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium |
| Subtitle of host publication | a symposium at the AISB 2009 Convention (6-9 April 2009) Heriot-Watt University, Edinburgh, Scotland |
| Publisher | Society for the Study of Artificial Intelligence and Simulation of Behaviour |
| Pages | 36-39 |
| Number of pages | 4 |
| ISBN (Print) | 1902956745 |
| Publication status | Published - 2009 |
| Event | AISB 2009 Convention Adaptive and Emergent Behaviour and Complex Systems: Persuasive Technology and Digital Behaviour Intervention Symposium - Edinburgh, United Kingdom Duration: 6 Apr 2009 → 9 Apr 2009 http://www.aisb.org.uk/convention/aisb09/index.php |
Conference
| Conference | AISB 2009 Convention Adaptive and Emergent Behaviour and Complex Systems: Persuasive Technology and Digital Behaviour Intervention Symposium |
|---|---|
| Abbreviated title | AISB 2009 |
| Country | United Kingdom |
| City | Edinburgh |
| Period | 6/04/09 → 9/04/09 |
| Internet address |
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Cite this
Nind, T., Wyatt, J., Ricketts, I., McPate, P., & Liu, J. (2009). Website credibility and intervention effectiveness. In Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium: a symposium at the AISB 2009 Convention (6-9 April 2009) Heriot-Watt University, Edinburgh, Scotland (pp. 36-39). Society for the Study of Artificial Intelligence and Simulation of Behaviour. http://www.aisb.org.uk/convention/aisb09/Proceedings/PERSUASIVE/FILES/Proceedings.pdf