Website credibility and intervention effectiveness

Thomas Nind, Jeremy Wyatt, Ian Ricketts, Paul McPate, Joseph Liu

    Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

    1 Citation (Scopus)

    Abstract

    Credibility is closely related to trustfulness, reliability, accuracy, authority, bias and quality. There is a strong correlation between credibility of content and its believability [1,2]. Previous studies have identified a number of features impacting on users' assessments of website credibility. In our study, a randomized controlled experiment was carried out with 92 students to investigate the effect of high and low credibility in a website promoting healthy living on the user's behaviour and attitude to exercise. Students allocated to the credible version of the website used it for significantly longer. We believe this demonstrates the importance of designing credible interventions in order to maximise participant exposure.
    Original languageEnglish
    Title of host publicationProceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium
    Subtitle of host publicationa symposium at the AISB 2009 Convention (6-9 April 2009) Heriot-Watt University, Edinburgh, Scotland
    PublisherSociety for the Study of Artificial Intelligence and Simulation of Behaviour
    Pages36-39
    Number of pages4
    ISBN (Print)1902956745
    Publication statusPublished - 2009
    EventAISB 2009 Convention Adaptive and Emergent Behaviour and Complex Systems: Persuasive Technology and Digital Behaviour Intervention Symposium - Edinburgh, United Kingdom
    Duration: 6 Apr 20099 Apr 2009
    http://www.aisb.org.uk/convention/aisb09/index.php

    Conference

    ConferenceAISB 2009 Convention Adaptive and Emergent Behaviour and Complex Systems: Persuasive Technology and Digital Behaviour Intervention Symposium
    Abbreviated titleAISB 2009
    CountryUnited Kingdom
    CityEdinburgh
    Period6/04/099/04/09
    Internet address

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  • Cite this

    Nind, T., Wyatt, J., Ricketts, I., McPate, P., & Liu, J. (2009). Website credibility and intervention effectiveness. In Proceedings of the Symposium Persuasive Technology and Digital Behaviour Intervention Symposium: a symposium at the AISB 2009 Convention (6-9 April 2009) Heriot-Watt University, Edinburgh, Scotland (pp. 36-39). Society for the Study of Artificial Intelligence and Simulation of Behaviour. http://www.aisb.org.uk/convention/aisb09/Proceedings/PERSUASIVE/FILES/Proceedings.pdf