What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership

Edward Elder; Jennifer Lees-Marshment; Lisa Chant; Danny Osborne; Justin Savoie; Clifton van der Linden

doi:10.1007/978-3-030-77333-5_2

What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership

Edward Elder (Lead / Corresponding author), Jennifer Lees-Marshment, Lisa Chant, Danny Osborne, Justin Savoie, Clifton van der Linden

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it provides a better understanding of what issues the New Zealand public were concerned about and what they wanted a government to do about them. It also outlines how well Labour, National, New Zealand First, The Greens, ACT and the Māori Party’s policy positions aligned with them and how this, along with other factors, contributed to each party’s electoral results. It also provides detail about the public views on the likeability of each party’s leader(s) along with lessons moving forward.

Original language	English
Title of host publication	Political Marketing and Management in the 2020 New Zealand General Election
Editors	Edward Elder, Jennifer Lees-Marshment
Place of Publication	Switzerland
Publisher	Palgrave Macmillan
Chapter	2
Pages	19-34
Number of pages	16
Edition	1
ISBN (Electronic)	9783030773335
ISBN (Print)	9783030773328
DOIs	https://doi.org/10.1007/978-3-030-77333-5_2
Publication status	Published - 2021

Publication series

Name	Palgrave Studies in Political Marketing and Management
ISSN (Print)	2946-2614
ISSN (Electronic)	2946-2622

Keywords

Vote compass
Data
Voter alignment
Likeability

Access to Document

10.1007/978-3-030-77333-5_2

1 Book

Political Marketing and Management in the 2020 New Zealand General Election
Elder, E. (Editor) & Lees-Marshment, J. (Editor), 2021, 1 ed. Switzerland: Palgrave Macmillan. 186 p. (Palgrave Studies in Political Marketing and Management)
Research output: Book/Report › Book

Cite this

Elder, E., Lees-Marshment, J., Chant, L., Osborne, D., Savoie, J., & van der Linden, C. (2021). What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership. In E. Elder, & J. Lees-Marshment (Eds.), Political Marketing and Management in the 2020 New Zealand General Election (1 ed., pp. 19-34). (Palgrave Studies in Political Marketing and Management). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-77333-5_2

Elder, Edward ; Lees-Marshment, Jennifer ; Chant, Lisa et al. / What the Market Wanted : Vote Compass 2020 and Public Views on Issues and Leadership. Political Marketing and Management in the 2020 New Zealand General Election. editor / Edward Elder ; Jennifer Lees-Marshment. 1. ed. Switzerland : Palgrave Macmillan, 2021. pp. 19-34 (Palgrave Studies in Political Marketing and Management).

@inbook{98d34a7c8a464479ae4f593886a333aa,

title = "What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership",

abstract = "This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it provides a better understanding of what issues the New Zealand public were concerned about and what they wanted a government to do about them. It also outlines how well Labour, National, New Zealand First, The Greens, ACT and the Māori Party{\textquoteright}s policy positions aligned with them and how this, along with other factors, contributed to each party{\textquoteright}s electoral results. It also provides detail about the public views on the likeability of each party{\textquoteright}s leader(s) along with lessons moving forward.",

keywords = "Vote compass, Data, Voter alignment, Likeability",

author = "Edward Elder and Jennifer Lees-Marshment and Lisa Chant and Danny Osborne and Justin Savoie and {van der Linden}, Clifton",

note = "Copyright: {\textcopyright} The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.",

year = "2021",

doi = "10.1007/978-3-030-77333-5_2",

language = "English",

isbn = "9783030773328",

series = "Palgrave Studies in Political Marketing and Management",

publisher = "Palgrave Macmillan",

pages = "19--34",

editor = "Edward Elder and Jennifer Lees-Marshment",

booktitle = "Political Marketing and Management in the 2020 New Zealand General Election",

edition = "1",

}

Elder, E, Lees-Marshment, J, Chant, L, Osborne, D, Savoie, J & van der Linden, C 2021, What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership. in E Elder & J Lees-Marshment (eds), Political Marketing and Management in the 2020 New Zealand General Election. 1 edn, Palgrave Studies in Political Marketing and Management, Palgrave Macmillan, Switzerland, pp. 19-34. https://doi.org/10.1007/978-3-030-77333-5_2

What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership. / Elder, Edward (Lead / Corresponding author); Lees-Marshment, Jennifer; Chant, Lisa et al.
Political Marketing and Management in the 2020 New Zealand General Election. ed. / Edward Elder; Jennifer Lees-Marshment. 1. ed. Switzerland: Palgrave Macmillan, 2021. p. 19-34 (Palgrave Studies in Political Marketing and Management).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - What the Market Wanted

T2 - Vote Compass 2020 and Public Views on Issues and Leadership

AU - Elder, Edward

AU - Lees-Marshment, Jennifer

AU - Chant, Lisa

AU - Osborne, Danny

AU - Savoie, Justin

AU - van der Linden, Clifton

N1 - Copyright: © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.

PY - 2021

Y1 - 2021

N2 - This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it provides a better understanding of what issues the New Zealand public were concerned about and what they wanted a government to do about them. It also outlines how well Labour, National, New Zealand First, The Greens, ACT and the Māori Party’s policy positions aligned with them and how this, along with other factors, contributed to each party’s electoral results. It also provides detail about the public views on the likeability of each party’s leader(s) along with lessons moving forward.

AB - This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it provides a better understanding of what issues the New Zealand public were concerned about and what they wanted a government to do about them. It also outlines how well Labour, National, New Zealand First, The Greens, ACT and the Māori Party’s policy positions aligned with them and how this, along with other factors, contributed to each party’s electoral results. It also provides detail about the public views on the likeability of each party’s leader(s) along with lessons moving forward.

KW - Vote compass

KW - Data

KW - Voter alignment

KW - Likeability

U2 - 10.1007/978-3-030-77333-5_2

DO - 10.1007/978-3-030-77333-5_2

M3 - Chapter (peer-reviewed)

SN - 9783030773328

T3 - Palgrave Studies in Political Marketing and Management

SP - 19

EP - 34

BT - Political Marketing and Management in the 2020 New Zealand General Election

A2 - Elder, Edward

A2 - Lees-Marshment, Jennifer

PB - Palgrave Macmillan

CY - Switzerland

ER -

Elder E, Lees-Marshment J, Chant L, Osborne D, Savoie J, van der Linden C. What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership. In Elder E, Lees-Marshment J, editors, Political Marketing and Management in the 2020 New Zealand General Election. 1 ed. Switzerland: Palgrave Macmillan. 2021. p. 19-34. (Palgrave Studies in Political Marketing and Management). Epub 2021 Oct 25. doi: 10.1007/978-3-030-77333-5_2

What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership

Abstract

Publication series

Keywords

Access to Document

Fingerprint

Research output

Political Marketing and Management in the 2020 New Zealand General Election

Cite this