Who's responsible for the food shopping? A study of young Scottish couples in their 'honeymoon' period

A.S. Anderson, D.W. Marshall

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This paper is based on a mainly qualitative study of 22 recently married or cohabiting Scottish couples who have set up home together. The research focuses on their food shopping habits in this period of transition as they adjust to living together. Despite the increased involvement of men the findings suggest that much of the responsibility for food shopping still fell on the women in the study. Control over what was bought raised some interesting questions about the concept of the woman as 'gatekeeper' and primary target for food marketers.
    Original languageEnglish
    Pages (from-to)59-72
    JournalInternational Review of Retail, Distribution and Consumer Research
    Volume10
    Issue number1
    DOIs
    Publication statusPublished - 2000

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