Willingness to pay for climate change mitigation

evidence from China

Yujie Li, Xiaoyi Mu (Lead / Corresponding author), Anita Schiller, Baowei Zheng

Research output: Contribution to journalArticle

2 Citations (Scopus)
56 Downloads (Pure)

Abstract

China has become the largest emitter of carbon dioxide in the world. However, the Chinese public’s willingness to pay (WTP) for climate change mitigation is, at best, under-researched. This study draws upon a large national survey of Chinese public cognition and attitude towards climate change and analyzes the determinants of consumers’ WTP for energy-efficient and environment-friendly products. Eighty-five percent of respondents indicate that they are willing to pay at least 10 percent more than the market price for these products. The econometric analysis indicates that income, education, age and gender, as well as public awareness and concerns about climate change are significant factors influencing WTP. Respondents who are more knowledgeable and more concerned about the adverse effect of climate change show higher WTP. In comparison, income elasticity is small. The results are robust to different model specifications and estimation techniques.
Original languageEnglish
Pages (from-to)179-194
Number of pages16
JournalEnergy Journal
Volume37
Issue numberChina Special Issue
DOIs
Publication statusPublished - 31 Jan 2016

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willingness to pay
Climate change
climate change
income
cognition
econometrics
elasticity
Elasticity
Carbon dioxide
gender
carbon dioxide
Education
education
Specifications
climate change mitigation
Climate change mitigation
Willingness-to-pay
China
energy
public

Keywords

  • Willingness to pay
  • climate change
  • China
  • interval regression

Cite this

Li, Yujie ; Mu, Xiaoyi ; Schiller, Anita ; Zheng, Baowei. / Willingness to pay for climate change mitigation : evidence from China. In: Energy Journal. 2016 ; Vol. 37, No. China Special Issue. pp. 179-194.
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Li, Y, Mu, X, Schiller, A & Zheng, B 2016, 'Willingness to pay for climate change mitigation: evidence from China', Energy Journal, vol. 37, no. China Special Issue, pp. 179-194. https://doi.org/10.5547/01956574.37.SI1.yli

Willingness to pay for climate change mitigation : evidence from China. / Li, Yujie; Mu, Xiaoyi (Lead / Corresponding author); Schiller, Anita; Zheng, Baowei.

In: Energy Journal, Vol. 37, No. China Special Issue, 31.01.2016, p. 179-194.

Research output: Contribution to journalArticle

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AU - Zheng, Baowei

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AB - China has become the largest emitter of carbon dioxide in the world. However, the Chinese public’s willingness to pay (WTP) for climate change mitigation is, at best, under-researched. This study draws upon a large national survey of Chinese public cognition and attitude towards climate change and analyzes the determinants of consumers’ WTP for energy-efficient and environment-friendly products. Eighty-five percent of respondents indicate that they are willing to pay at least 10 percent more than the market price for these products. The econometric analysis indicates that income, education, age and gender, as well as public awareness and concerns about climate change are significant factors influencing WTP. Respondents who are more knowledgeable and more concerned about the adverse effect of climate change show higher WTP. In comparison, income elasticity is small. The results are robust to different model specifications and estimation techniques.

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