Yesterday’s truths, today’s realities: A new global mindset for Brazilian business

Brazil’s current crop of multinationals grew in an era of relatively protected domestic markets and before the acceleration in globalization and technology diffusion. Today, Brazil’s next wave of internationalizers face a dramatically different global landscape of opportunities and challenges. Yet attitudes and behaviors have been slow to change, resulting in the loss of important ground to competitors abroad. We uncover four conventionally accepted truths as myths that must be dispelled to facilitate improvements in the global competitiveness of Brazil’s firms.